Drume Music goal focused on the brand’s Conversion Rate and, as a result, increasing its Revenue.
In order to achieve these goals we developed a strategy focused on Paid Social and Email Marketing.
In Paid Social we created campaigns for sale, aimed to increase Revenue and increase their conversion rate. We used some of the budget available on relevant Traffic campaigns not only to increase site visits, but also to increase our audiences so we could use them in Remarketing campaigns.
Regarding email marketing, we created a flow focused on reminding users who had already started their checkout process but had not yet completed their purchase. The customer database was also used to make sales-focused email submissions and to let the customers know more about their brand.