Martiniqe’s goal was to increase brand awareness and, as a result of this notoriety, she managed to increase conversion rate and revenue.
In Paid Social, we created campaigns with influencers so we could increase brand awareness. The Engagement campaigns have also helped Martiniqe’s growth due to the fact that we increased the followers on their page by 50%. In Google Ads, we created Display and Youtube campaigns with the best targets to increase traffic on the site.
In order to increase conversion rate and Revenue, we bet on Paid Social with targeted campaigns for purchases, and in Google Ads with search, shopping and Youtube shopping campaigns.
Finally, we created a remarketing strategy based on Paid Social, Google Ads and Email Marketing. We used the customers database and all of our users audience of those who had visited the site but didn’t made any purchase to turn them into new or repeating customers.