Vertty’s main goal was just to increase its Revenue. To achieve this goal we defined the best strategy that fit this brand.
This strategy went through Shopify Consulting where we found out which Top Products were most sellable and which ones generated more Revenue, optimized the template chosen by the customer to increase the conversion rate, and also did A/B testing to improve the customer’s sales funnel.
Finally, we focused on sales-oriented Paid Social campaigns to increase Vertty’s Revenue. We focused some of the budget available on relevant Traffic campaigns to increase site visits and increase our audiences so we could use them in Remarketing campaigns.